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Marketing jobs: the highest paid in 2020

The article “Marketing jobs: the highest paid in 2020” looks at the top marketing roles that are expected to be the most lucrative in the coming year. With the ever-changing…

Brand engagement: issues and lessons learned

A new era of marketing is emerging, one in which customers are more in control, more informed and more engaged with brands than ever before. This new landscape presents both…

The influencer, a new marketing profession?

The world of marketing is always evolving, and with that comes new job titles and roles. One of the latest is the influencer. An influencer is somebody who has a…

The marketing professions: what are they?

The marketing professions are responsible for the promotion and sale of products or services. They use a variety of techniques to reach potential customers and persuade them to purchase a…